Our Brand

CARM (Children Are Role Models)

We know that every moment with children is to be cherished; from the sleep deprived times to the exciting adventures, each moment is a new milestone for your family. That’s why at CARM we create products that help to welcome children into the world and beyond, with a gentle touch from our signature materials.

We offer a wide variety of clothing including rompers, loungewear, sweaters and t-shirts. All our clothing is made with top-quality materials, minimalist in design and incredibly comfortable - forgiving to sensitive skin.


CARM products are carefully designed and manufactured with our signature fabrics to provide optimal comfort.


At CARM we have designed clothing that is minimalist, made with the best quality material and branded with our signature side label.


Our signature fabrics and designs ensure our products are soft to the touch, flexible, durable and forgiving on sensitive skin.


Prompt delivery of beautifully packaged products. Very cute 0 to 6 month top and pull-ons and a super trendy over-sized sweater for an older child. All 3 items are of lovely fabric and well-made. I like the designer brand look and the simplicity of the styles. I would be happy to recommend to anyone.

Miriam, Exeter

Beautiful children's clothing! Luxurious and great quality. Very quick delivery, a brand I would highly recommend with first class packaging. Great for gifts or simply just to treat your little ones.

Stephanie, Belfast

Impressive communication from Carm to let me know my order had been received & shipped. Easy to contact Carm via website & social media. Very pleased with this company and look forward to shopping here again!

Kristin, Chichester